#Dearme
YouTube wanted to launch a global movement for International Women’s Day to inspire and empower teenage girls. The idea was simple. If you could speak to your younger teenage self, what advice and encouragement would you give? On March 8th, International Women's day, each influencer that participated in the movement uploaded their video with the hashtag #DearMe. YouTube released the compilation video at the same time and the hashtag caught on like wildfire. #DearMe turned into a viral phenomenon. Women and men from all over the world got involved including The First Lady and even the Disney Princesses.
#DearMe | OLV
#DearMe | Case Study
#DearMe | Digital Experience
We also wanted the masses to be able to participate in the social movement even if they didn’t have the means to create a video. So we decided to take over YouTube’s Tumblr with a gif creator that gave users a simple way to spread their message.
