That’s How It’s Done: Rebranding an icon

Coors Banquet is a true original. An icon of western masculinity. The beer that is proudly brewed only in Golden Colorado and doesn't budge on its ethics. Leaning into its heritage in past campaigns had made the brand feel quiet, old and a bit dusty. Coors was ready to change that and we were excited to help them. There's never been a better time to be proud of who you are and where you came from so we brought a new visual identity to life that is a confident celebration for a beer that will never go out of style.