Thirst For More
In 2018 we gave a whole new dimension to Coors Light's Climb On campaign. One that's full of color, optimism, and global adventure. Inspired by the restless spirit of the beer's fans, our goal was to communicate that Coors Light brews The World’s Most Refreshing Beer to refresh them for what's next.
Thirst For More Anthem | OLV
Refresh :30 | Broadcast
Rockies :15 | Broadcast
Restless :30 | Broadcast
Rocky Coast :15 | Broadcast
Coors Lights Rewards | App
Coors Light Rewards, beer's first loyalty app, offers multiple ways to earn exclusive experiences and gear for being a fan of Coors Light. What could be better than getting rewarded for drinking beer? Fans earn points by purchasing Coors Light, crushing bar trivia, and posting photos on Instagram. Over half a million points were earned after just the first two months of the launch! A whopping 85% of users are staying engaged with the program after download mostly by earning points by purchasing packs of Coors Light.
A Refreshed Coorslight.com | Website
Coors Light's new campaign called for a refreshed website so that users would be inspired to keep climbing at every touchpoint with the brand. Thinking mobile first, we designed a site that easily allows for content swapping in order to keep our messaging current and relevant.