FUCK IT, LET’S RIDE

SoulCycle knows the human spirit is resilient. But it’s also impatient. Over the past two years, we’ve been put through the pandemic ringer. We’ve done everything we can, but now it’s time to switch gears. We created a campaign that showed riders that SoulCycle is done waiting. We performed a rallying cry of positive aggression urging people to choose to live their lives, be fearless, and have a good ass time again. We have no idea what tomorrow holds but for now, “FUCK IT, LET’S RIDE”.